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Citation flow is a vital metric in the field of search engine optimization (SEO) that measures the quantity and quality of backlinks pointing to a specific webpage. It was developed by Majestic, a renowned SEO tool, to evaluate the authority and impact of a webpage based on the number of citations or backlinks it receives. The concept of citation flow revolves around the idea that the more backlinks a webpage has, the higher its citation flow score will be. It primarily focuses on the quantity of backlinks rather than their quality or relevance. Essentially, citation flow measures the link equity or "link juice" passed from one webpage to another through backlinks. Understanding citation flow is crucial for gaining insights into the overall link profile of a webpage or website. It enables SEO professionals to assess the quantity of links pointing to a specific webpage, which can help in determining the overall authority and popularity of a website based on its backlink profile.

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